Our Leadership

Rebecca Segal

Chief Executive Officer

Rebecca Segal has served as Chief Executive Officer for Rutherford Regional Health System since January 2017. Prior to her arrival at RRHS, she was chief operating officer (COO) of Lake Cumberland Regional Hospital (LCRH) in Somerset, Ky. She previously served as Assistant Administrator for two LifePoint facilities: Danville Regional Medical Center in Danville, VA., and Raleigh General Hospital in Beckley, W.VA. Before joining LifePoint, she served as a senior analyst in the managed care and reimbursement department and as a manager in the patient access and patient accounts departments at Mary Washington Healthcare System in Fredericksburg, VA.

Rebecca has a bachelor’s degree in Business Administration from the University of Mary Washington in Fredericksburg and a Master of Health Administration (MHA) from Virginia Commonwealth University in Richmond, VA.


John Bostwick

Chief Financial Officer

John is Rutherford Regional’s Chief Financial Officer and has worked in healthcare since 2005. His experience in hospital finance includes areas such as: general ledger, tax, payroll, accounts payable, fixed assets, inventory, revenue cycle, productivity, leases, case management, materials management, and internal audit. John’s rise to the position of Chief Financial Officer with Community Health Systems was accelerated after completing its executive leadership training program.

John holds his Bachelor of Science in Business Administration from the University of Tennessee at Martin, he then completed his accounting requirements from Middle Tennessee State University and holds a Master of Science in Business Administration from University of North Alabama. He is a native of Tennessee. 

Prior to getting into Healthcare, he spent the first 7 years of his career in Governmental Audit. John has extensive experience in multiple hospital systems in both TN and NC.  He is happily married with three children that attend Thomas Jefferson Classical Academy. John and his family are extremely active in sports and very engaged in our community.  


Lance Coleman

Chief Nursing Officer

Lance Coleman,  Chief Nursing Officer for Rutherford Regional Health System since December 2019. Prior to this position he served as Surgical Services Director and Emergency Room Director at Rutherford Regional Health System. Lance has been with Rutherford Regional since 2008.

Lance received a Bachelor of Science in Nursing from West Virginia University and Master of Science in Nursing from Gardner-Webb University. Lance is currently working on Master of Business Administration.

John Watkins

Assistant Administrator

John Watkins was named Assistant Administrator of Rutherford Regional Health System in June 2020.  John was recruited into LifePoint’s executive development program in 2018 and served as Administrative Resident at Sovah Health in Danville and Martinsville, VA.  In his role, he provided departmental oversight, as well as operational and strategic support to the market senior leadership team.  Before joining LifePoint, he worked in corporate finance for a managed care company in Richmond, VA.

John is a graduate of Wofford College in Spartanburg, SC with a Bachelor of Science in Biology and Finance.  He also holds a Master of Health Administration (MHA) from Virginia Commonwealth University in Richmond, VA.